Our mission

Connect with people through design and create positive change.

Making stuff is great. Design that stems from passion with purpose however, produces higher satisfaction and greater rewards.

Our mission is what drives us to do everything possible to help our clients create brands they and their true fans love. We do that by taking the time to understand their vision for the brand, then translate that into functional and beautiful design, that connects with people and helps bring positivity to the world.

Goodfifty is a company for, and about, being a part of positive change. Positive change is the driving force that led to the creation of Goodfifty, it lives in the spirit of everything Goodfifty does. It’s what makes Goodfifty unique and defines who we are. The services and goods we deliver, the brands we support and the people we connect with are all part of that positive change that we seek.

Goodfifty is a company built by designers for the visually driven world. We endeavour to produce the best ideas, deliver the best design, provide the best service, work with the best people and create the best output. This helps Goodfifty to hold a vision of being regarded as Positive Change Seekers.

Wanna work together? Let’s talk.

“I wanted to start working with brands that I really cared about. Brands that are trying to make the world a better place.”
Marcus Carman Founder & Designer, goodfifty
Core values

How we do business

Make it look good
As a design lead business, we believe in making things look good. It’s our passion to do things with style.
Be more dog
We act with an optimistic spirit. Display enthusiasm, positivity and kindness always. We’re persistent and ruthless when it comes to achieving goals.
Support with generosity
We show empathy for others and give generously.
Embrace the adventure
Change comes from doing. It’s scary and tough but, it's also exciting and full of reward.
Believe in the change
It takes faith to bring ideas to life. The finish line isn’t always visible from the starting point.
Practice healthy choices
We strive for balance and healthier living, for oursleves and the planet.

What is the Goodfifty way?



  • Brand identity
  • Digital design
  • Logo design
  • Marketing materials
  • Packaging design
  • Presentation design
  • Print design
  • Social media design
  • Signage design
  • Strategic thinking
  • Website design



When we work together you can expect:

  • Friendly and attentive service.
  • Any questions you may have answered with expert guidance.
  • No surprises. Authenticity and transparency throughout the project.
  • Positive and optimistic attitude towards helping you achieve your goals.



It’s easy to get started with your project today.

  1. Contact
  2. Discovery session
  3. Design
  4. Full handover
Advertising • Book design • Brand guidelines • Brand identity • Brochures • BUsiness cards • Campaign artwork • Corporate communications • Display ads • EDM Design • Event signage • Flyers • keynote design • Logo design • menu design • Packaging design • Social media posts • social media profiles • Wayfinding design • Website design

Wanna work together? Let’s talk.