SleepCorp® Brand Identity System
Logo, brand identity system and brand guidelines for parent brand of sleep based products.
Brand Identity
This work was completed whilst working as Head of Design at 50 Crates, working as part of team.
Design – Marcus Carman, Founder & Designer, Goodfifty. I was responsible for the design of the brand identity, logo and application of assets.

Since the brands beginnings in Protect-A-Bed® as a provider of mattress protection. SleepCorp® have been driven by a commitment to the efficacy of their products, and a deeply held belief that great companies deliver on their promises.

Sleep Corp® is a privately held company and headquartered in Melbourne, Australia with teams throughoutAustralia and New Zealand.

Today, thier brands's includeProtect-A-Bed®, Moon shadow™, Buddies®, Lifenest™ and Dream pad. Brands that are proudly stocked in major retailers and on online businesses across both Australia and New Zealand.

Protect-A-Bed® Australia, needed a name, identity and brand guidelines for a parent company to house all of their brands.

Sleep Corp® was decided upon as the name and a rollout of guidelines, a belief, positioning, a manifesto and values were created.

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