Since the brands beginnings in Protect-A-Bed® as a provider of mattress protection. SleepCorp® have been driven by a commitment to the efficacy of their products, and a deeply held belief that great companies deliver on their promises.
Sleep Corp® is a privately held company and headquartered in Melbourne, Australia with teams throughoutAustralia and New Zealand.
Today, thier brands's includeProtect-A-Bed®, Moon shadow™, Buddies®, Lifenest™ and Dream pad. Brands that are proudly stocked in major retailers and on online businesses across both Australia and New Zealand.
Protect-A-Bed® Australia, needed a name, identity and brand guidelines for a parent company to house all of their brands.
Sleep Corp® was decided upon as the name and a rollout of guidelines, a belief, positioning, a manifesto and values were created.