To support their brand positioning Frasers Property Australia wanted to produce a magazine that could be used throughout sales offices of each project. Allowing the brand to have a consistent voice that celebrates the communities.
The ‘Live proud’ magazine was created to support sales offices when talking to their customers. It provides a series of lifestyle articles, practical tips, news and community events.
This is a bi-annual magazine developed for print and is also available on the website and as a PDF online.