A logo is a trademark. It’s a tool we use to identify brands and communicate trust. Logos come many different shapes and sizes; wordmarks, brandmarks, symbols, emblems, monograms and more.
A well-designed logo is an essential tool for every brand. It should be memorable and immediately recognisable, legible big and small, work on screen and in print.
A logo triggers perceptions and feelings consumers have towards brands. It provides a shortcut to connecting and communicating with customers. Logos provided the fastest form of communication with your customers.